Yahoo behind Google in terms of Personalization
Yahoo announced a new beta version of My Yahoo. Here is a screencast. On the Read/WriteWeb blog, Essentially it's Yahoo finally upgrading its long-running personalized homepage, with a new design more closely aligned to yahoo.com, splashes of Ajax and dollaps of personalization It will at first be a private beta, with a limited number of users being offered a beta account at http://cm.my.yahoo.com/upgrade. Yahoo's plan is to gather feedback from those early users and then make the My Yahoo! beta more broadly available - with additional features - over the coming months some of the new beta features:
- pre-built personalized page for each user, based on data Yahoo has already gleaned from their usage of Yahoo properties - the design of the page is closely aligned with yahoo.com;
- Category pages for topics such as cooking, plus "content suggestions";
- Users can further customize their page with drag-and-drop modules, and new four-column and small search box layouts;
- Feed previews and a full post reader on the page;
- Editable Personal Assistant with instant access to things like Yahoo! Mail, horoscopes, local traffic, etc;
- Redesigned modules from Yahoo! and select partners, with games, music, commerce, sports updates, weather, finance portfolios, TV listings, etc;
- Sharing feature, enabling users to send their My Yahoo! page or favorite modules to friends and family - note, this is very similar to Pageflakes' sharing feature, only Yahoo told me that their sharing service doesn't require sign-ups;
- More "new interactive modules" to come
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